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Websites and your online identity: before you establish a business, build a great website. If you have an existing business, make sure you spend some time on maintaining a virtual identity – it’s your online profile – project your business culture, service quality, people and products well. Properly thought through and maintained, it can be the most inexpensive and valuable form of marketing and advertising, with almost limitless potential.

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Financial statements are prepared according to agreed upon guidelines. In order to understand these guidelines, it helps to understand the objectives of financial reporting. The objectives of financial reporting, as discussed in the Financial Accounting standards Board (FASB) Statement of Financial Accounting Concepts No. 1, are to provide information that

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